We receive a lot of questions regarding the best time for a photoshoot. Here you can see the answer with photo examples and decide what works best for you.
In the morning the lighting has a higher contrast so all the colors look brighter and more saturated. The sky also looks bluer and all other colors pop too! There is also a minus in it: for those who have sensitive eyes, it's often hard to look at the camera without blinking or sometimes even to open eyes since the sun is often too bright and white buildings also reflect the light. We suggest preparing a pair of sunglasses for it.
In the afternoon before the sunset, the lighting is milder. The sun is lower and when you are taking pictures with the caldera and sea background it stays behind, so you don’t get shadows on your face and it’s easier to look into the camera with fully opened eyes and without blinking.
Also, if the weather is good, sunset pictures are an amazing idea since it's always a special golden time of the day.